by Lauren Rosker
As a majority female ran company ourselves, we at SO SEIZE love our small, female-owned businesses! It is so important to uplift our fellow she-eos especially during such difficult times with Covid around. We compiled a list of our personal favorite female-owned small businesses to give you some inspiration for a few cute small businesses you can support! There are businesses that focus from fashion to skincare with different price ranges so you are bound to find at least one you can support! Otherwise you can also show your support by giving them a follow or reposting their Instagram posts on your story, whatever you feel comfortable with!
Hero Cosmetics
@herocosmetics
Hero Cosmetics is a great skincare brand that was formulated for sensitive skin and ensured the use of clean, gentle ingredients. CEO Ju Rhyu created the brand in 2018 when her skin was breaking out from the harsh chemicals in existing products. It began with their product called the “Mighty Patch,” which you may or may not have seen before on social media or in drugstores, which are gentle pimple patches found in South Korea that do not strip or agitate the skin. They now have over 30 products to treat acne, dark spots, rosacea and more and their products range from about $12-$25!
Smoon Lingerie
@smoon_lingerie
Smoon Lingerie is brand that creates underwear to be worn during menstrual cycles so that you do not need to use pads or tampons. The owner, Mathilde Houset, created this brand after the birth of her daughter, because she realized that there are clothes for every occasion and weather but no innovations for menstrual cycle-wear since the 1930s. The underwear provides 12 hours of protection without any odors or humidity, it is seemless so that you don’t see the stitching and so that it is more comfortable, and you can reuse them for up to three months. This is a great environmentally friendly alternative to your typical hygiene products. The brand also makes bathing suits and leggings to wear on your period, as well as bralettes! Their products range from 39€-89€ but are definitely worth the investment!
The Heather Collective
@theheathercollective
The Heather Collective is a Female-Owned brand that creates genderless jewelry. The she-eo of this business openly expresses her struggle with mental health, especially during the pandemic, when she began making jewelry. She then decided to start selling her jewelry and a portion of her proceeds now are donated to a mental health awareness organization.
Heather on starting her own business: “To anyone wanting to start a business, it’s never too late, you’re never too old, you’re not inexperienced or unskilled. You’re scared, it’s fear and whispers holding you back. Listen to your heart, that’s where your passion is and if you want it and think about it every night and everyday then put fear and failure aside and just go for it! If it doesn’t work out, you still did it, you did all the work, you learned something new and hopefully if all goes well you can live out your passion through your creation.”
The company uses very high quality gold vermeil jewelry so it can be worn in water but will still last a long time. Their prices range from $95-$395.
abacaxi
@abacaxinyc
abacaxi was created by a South Asian-American designer who loves to incorporate different bold colors, patterns, textiles, and designs to create beautiful, unique looks. All items are produced with natural fibers in New Delhi or made-to-order in NYC to be more durable and to be better for the environment. abaxaci sells everything from dresses to press on nails, with designs ranging from being very bold to more simple. Prices start at $20 and can go upwards of $500. Definitely check out the beautiful pieces that this business creates!
Susan Alexandra
@susan_alexandra
Susan Alexandra is such a cool brand that sells very unique pieces, from bags, to dog collars to plant holders. The she-eo started taking a jewelry and metalwork class one day which then transitioned to metal work with enamel, which people started paying attention to. Eventually, Alexandra quit her day job and decided to devote all of her time to Susan Alexandra. Overtime, the brand gained some popularity and expanded their range of products. Their products are a bit pricey but are definitely unique statement pieces you would keep around forever. Prices range from $45 to upwards of $700.
In My Moods
@in.mymoods
In My Moods is a Melbourne/Perth based business owned by influencer @jacquiealexander and her boyfriend. They create very cute sweatsuits, baby tees, trucker hats, tote bags, and more. Their drops typically sell out pretty quickly but they are always coming out with new designs and color ways. Prices range from 30€ to 80€ so their items are more or less affordable!
Pink Moon Label
@shop_pink_moon
Pink Moon Label is a UK based brand. The owner, Kase, handmakes all items in her studio and always had the dream of creating a business to sell “quirky and exciting day to day wear.” Pink Moon Label mainly sells corset type tops but also sells prints and will be coming out with more styles like outerwear and jewelry. Their items range from about 5€ to 113€.
Et toi
@et_toi_paris
Et toi is a Parisian brand with pieces handmade by artisans. They have beautiful unique pieces that are perfect for people who like to add a little spice to their jewelry while simultaneously not having the jewelry be too flashy or out there. The pieces are also affordable, ranging from 6€ - 119€ and are 18k gold plated over sterling silver so the pieces can be worn in water!
We ❤️ small businesses! There are so many more incredible small businesses out there and we would love to know your personal favorites so we can also support some new ones! We hope that you enjoyed discovering these small businesses as we definitely love them and let us know in the comments which one is your favorite!
